In the world of consumer health, it’s all about slogans, shelling out the big bucks and the sanctioning of superfoods. It’s about brassicas, berries and a large amount of bullshit. To uncover prominent profundities in the produce and discover a balance in the bent; trawling supermarket isles becomes superfluous, ditching junk mail mandatory and a consumer wellbeing price check required that peels it all back to the bloody basics. If we are in fact what we eat, beyond the dazzling marketing mantras of the goji, quinoa…